This program is designed to enable organizations, build their workforce competency in efficiently implementing and managing digital marketing campaigns.Based on Google ADWORDS Certification Exam, itís a 5-month program spanning 165 hours of learning engagement (55 hours of classroom training, 90 hours of e-learning & 20 hours of Live project). It also offers a thorough understanding of digital marketing concepts with the help of live projects, case studies and world class training methods.
The highlight of Digital Marketing Professional program is its association with Google. During the course of the program a complete hands-on training is given to learners by a Google certified trainer. Upon successful completion of this course you will get a course completion certificate from Manipal ProLearn as well as from Google India, thereby authorising you as a Google Certified Professional.
With internet becoming the most preferred mode for online business, every company - be it small, medium or large, needs an effective digital marketing strategy in place. A carefully planned and executed digital marketing strategy is a must to capture growth in the ever growing online marketplace. It is estimated that by end of 2016, Digital Marketing will create 1.5 lakh jobs with salaries ranging between 5-20 lakhs INR pa.
Top companies hiring Google Certified Professionals include -Google, Accenture, Amazon, IBM & several other startups.
Find job opportunities as Online Marketing Manager, Digital Marketing Managers, Social Media Managers etc.
Salary packages of digital marketing professionals varies between 7-50 lakhs INR pa, based on experience.
Upon completion of this course students will be able to
- Implement successfully online campaigns for his business and marketing problems within the organisation.
- Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment.
- Gain a fresh perspective on online marketing in a global scenario.
- Develop a multi-channel strategy using search, social, PPC and programmatic buying that deliver on organization marketing objectives.
- Instructor-led classroom sessions on weekdays, complemented with assignments and case studies after class.
Online Instructor Led (Live teaching through webinars) Rs. 28450/-
Class Room (On Sundays : 9:30 AM -6:00 PM) Rs. 35850
Who Should Attend
- Students with a management or engineering background.
- Individuals / beginners seeking career opportunities in the marketing domain.
- Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing.
- Marketing professionals who use digital marketing to meet their objectives.
- Web marketers who want to enhance their professional prospects in the marketing domain.
- Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance.
- Professionals in marketing/ publishing/ e-business/advertising.
- Professionals who seek to improve the performance of their digital marketing campaigns..